The 2014 World Cup
Brazil Property Boosted by World Cup
There has been a massive upsurge in the popularity of Brazil property since Natal was included in the list of host cities in the 2014 world cup, according to overseas property portal Property Abroad.
The Brazilian world cup project worth $1.1Billion
, is reported to include the construction of a stadium in the coastal city of Natal, in northeast Brazil. Along with the construction of the largest airport in South America (one of the largest in the world), this makes Natal one of the most attractive places in the world to invest. Beach Property Investment Ltd predict a rush from international property investors looking to cash in on world cup fever.
Brazil are to hold the 2014 world cup
There is no doubt that this event will raise the profile of the country, with significant economic benefits arising as a result. Former Brazilian international Antonio Lopes told Reuters: "I think this is going to help not only football but will help the country as a whole." Football legend Pele also commented "It's something fantastic, because everybody knows that Brazil is the incarnation of football".Authorities in Brazil are now carrying out a wide variety of infrastructural developments in preparation for the event. The Brazilian project worth $1.1Billion, is reported to include the construction of four stadiums in the cities of Recife, Salvador, Maceio and Natal, all in northeast Brazil, besides restoring and expanding 14 existing stadiums. Russell Messenger from Beach Property investment commented on the impact of this for Brazil property investment saying "The world cup will be excellent for the Brazilian economy. However, the impact of a new stadium to hold games in Natal is an enormous boost for the city, in combination with the construction of the new airport (Due to be the largest in South America) now makes Natal one of the best places in the world to invest in property".
Brazil property investors
Can score big profits in the lead up to the 2014 World Cup. Demand for accommodation for infrastructure projects for the world’s biggest football fiesta is growing on the back of the government’s planned £15.8 million investment in airports, roads, rail and other transport links. One of the biggest projects is a new airport at Natal, in northeast Brazil, which is ready to enter the Top 10 league of world airports.Speculation is Brazil real estate investment, will increase now as buyers try and get in while prices are low – this would follow the South African model where properties shot up 35% in advance of next year’s World Cup finals hosted there. Consultants Property Frontiers are offering two Brazilian opportunities - both in cities likely to host World Cup matches:
Beckham to boost property investment appeal?
A familiar face has also already landed in Natal as well – none other than footballer David Beckham, who has unveiled a soccer centre there. So by the time the 2014 tournament finally comes around, will those beach apartment homes still be selling at $69,500? Not likely.Brazil’s international reputation tends to be centred on samba skills on the football pitch and hedonistic carnivals in Rio, but recently its property investment market has also been catching more attention than ever.
Homes in Brazil have been popular with foreign property investment buyers for quite some time but the pace of development is on the up thanks again in part to the national game. The country lives and breathes it and is looking forward to hosting the World Cup in 2014
In turn this has led to greater investment in transport links and infrastructure and a boom in the already healthy beach front homes scene – if one property investment value is going to hold, it’s in strolling along white sand next to the Atlantic before heading back to your nearby apartment for a pina colada.
One particularly interesting region surrounds the city of Natal, already famous for its beaches and now experiencing millions of dollars of investment from both foreigners and the government. Capital of the state, Rio Grande do Norte, it is on the shortlist to host matches at the 2014 event and is also getting a brand new airport which will be one of the largest in the world.
Brazil has today been named Host Nation for the 2014 FIFA World Cup™
by the FIFA Executive Committee. The South American country was the only one bidding to host the tournament, which was due to be staged on the continent under FIFA's rotation system.Brazil, who have won the tournament a record five times, hosted the tournament once before in 1950, when they were beaten 2-1 in the Final by Uruguay.
Now they have the chance again, with FIFA President Joseph S. Blatter saying that he had been impressed by Brazil's plans for 2014 despite the fact they were the only bidders following Colombia's withdrawal.
"The task was not easy - for us it was a real big challenge to have the same list of requirements and the same conditions for only one candidate than if we had two and perhaps we put the bar higher than if we had two," said Blatter.
"There was an extraordinary presentation by the delegation and we witnessed that this World Cup will have such a big social and cultural impact in Brazil.
"This is the country that has given to the world the best football and the best footballers, and they are five times world champions."
Reaction in Brazil was predictably ecstatic, with the country's president, Luiz Inacio Lula da Silva, summing up the feelings of a nation when he spoke of looking forward to the 'huge task' of preparing for this unique sporting event.
"I would just like to say how happy I am to see Brazil's name on that card," he said. "Organising the World Cup is a huge task and we have far more responsibility weighing on our shoulders than when we arrived here. But we will organise a great World Cup and I am very happy."
Natal
On 25 December 1597, back when Brazil was a colony of the Portuguese crown, a group of Portuguese officials reached the Potengi River with the duty of reclaiming the captaincy of Rio Grande do Norte, which was then dominated by French buccaneers. Twelve days later, on 6 January, Three Kings' Day for the Catholic Churc, the group started the construction of the fortress that would remain the most prominent landmark in the state of Rio Grande do Norte until today: the Three Kings' Fort.Following Portugal's recovery of the territory, expedition leader Jerônimo de Albuquerque redefined the limits of that village by the Potengi river on 25 December 1599. There is uncertainty about on which of the two dates the name originated - that 25 December or the one two years earlier - but that was how it all started for Natal (Portuguese for ‘Christmas').
The capital of Rio Grande do Norte enjoyed moderate growth until the 20th century, when its innumerous striking beaches and sand dunes were finally surrounded by the proper infrastructure for tourists. The construction of the Via Costeira - a large coastal avenue - in the 1980s was a milestone for the development of Natal, which is now one of the preferred destinations for foreigners visiting Brazil. They come for such wonders as Ponta Negra, Genipabu, Redinha, Pipa, Pirangi and several other spectacular beaches within the city and right next to it.
Natal is proudly known as Cidade do Sol (Sun City) thanks to its faultless tropical climate that provides an annual average of 28º C, and roughly 300 sunny days a year. Its location, as close to Europe as any other city in the Americas, has also boosted international tourism.
Football
The top three teams in the state of Rio Grande do Norte are from Natal: Alecrim Futebol Clube and the city's two powerhouses and eternal rivals, América Futebol Clube and ABC Futebol Clube. Both teams have shared the vast majority of trophies of the Campeonato Potiguar (‘Potiguar' being one who comes from Rio Grande do Norte) and were regulars in the Campeonato Brasileiro's elite until the mid-1980s. ABC have not competed in the top tier since, meanwhile América have had their share of successful spurts and even won the regional title of the North-East Cup in 1998.ABC's home ground is the Maria Lamas Farache stadium, popularly known as the Frasqueirão, while both América and Alecrim normally play their home matches at the city-owned João Machado stadium, or the Machadão.
